Overview

The team behind Reefer Madness is bringing the project back to LA to invite a new audience to experience the fan-favorite, cult classic. The reimagined musical is paired with an ‘immersive after-party’ (coined the Reefer Den) where audiences are brought back in time into a 1930’s speakeasy to enjoy ‘reefer jazz’, alongside high-end food and drinks. The party doesn’t stop here, alongside the success of the musical, the team has capitalized on the brand name “Reefer Madness” and has its sights set on creating a cannabis and lifestyle brand.

👥 Stakeholders

Project Manager PM from Ursa
Approver(s) @Anonymous @Theresa Previ
Contributors
Informed @Anonymous @Anonymous

📘 Documents

Brand Guidelines

Ursa Creatives SOW


Reefer Den Brand Assets

Reefer Madness Musical Brand

Digital Ad Concepts


Goals & Objectives

FeverUP (Paid Digital Marketing)

Social Media Calendar & Content

RM: Logos, Assets, & Marketing Copy

RM Marketing & Press Assets

Influencers

Program

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