Provide Reefer Madness with creative design support, branding, and strategic marketing to elevate the company’s recognition and relevancy, while building a community of fans, ticket buyers, and cannabis lovers.

Objectives:

• Marketing - Full Scope Creative Execution (Paid Advertising, Promotions, Website, Playbills, etc.) a. Ursa Creatives will work closely with the producing team and marketing partners to create and execute a series of eye-catching creative assets leveraged across advertising platforms (Google Ads, Meta Business, TikTok, etc.) that incorporate the newly established brand.
• Social Media Management - Full Scope Ursa Creatives will manage social media platforms (Instagram, Tik Tok, Facebook, etc.) for Reefer Madness The Musical to organically build and grow a community of followers. In doing so, Ursa Creatives will be responsible for all content creation needed to successfully achieve this goal including photography, video, and more. The team will provide analytical breakdowns of the social media accounts to accurately track growth and success.
• Strategic Marketing Consultation Ursa Creatives will participate in larger conversations around all avenues of marketing (digital, print, social, etc.) to ensure campaign messaging is unified and branded appropriately while promoting the success of the larger company.
• Marketing Campaign Management (Non-Digital Advertising Campaigns) Ursa Creatives will create additional marketing efforts (alongside those associated with Fever) to drive ticket sales and brand awareness. Campaigns can include influencer marketing, flyering, and more.

Ursa Creatives will partner with Reefer Madness to build a lifestyle and hospitality brand to support the success of The Musical, The Reefer Den, and subsidiary brands associated with the company. Ursa Creatives will provide branding, marketing, and strategic support to build and grow an authentic audience of both ‘cult’ and new fans.