<aside> 💡 Digital Ad Concepts (1)
Below are some ad concepts for testing. Feel free to enhance these concepts and recommend best approach.
| Concept 1 | Quips and sayings on different color backgrounds and CTA to purchase tickets. Using one liners such as: “Warning: Reefer Madness may cause you to question societal norms and inspire you to seek alternative perspectives” | 👉 Approved quotes for use |
|---|---|---|
| Concept 2 | Characters developed from the show in a dark and moody tone. Can use characters, or backgrounds leveraging the textures and tones to create a mood instead. You can accompany them with approved quips if more is needed but don’t overcrowd. | 👉 character illustrations approved for use |
| Concept 3 | Light and stylized illustrated archetypes of the show characters | 👉 Approved character illustrations for use |
| Concept 4 | Using the Lady Liberty logo illustration elements | 👉 Lady Liberty Icon |
| Concept 5 | Images of the Reefer Den playing into the ‘immersive’ aspect of the production |
Reefer Madness Slug Line Possibilities
</aside>